About this practice. Revision Robin is built and maintained by Bloor Engineering Ltd, a UK-registered company. Our A-Level Business (AQA) questions are written and reviewed in-house to match the current syllabus, each with a plain-English worked explanation. They are original practice material, not the official exam questions and not affiliated with or endorsed by AQA. Always confirm current test rules, fees and content with the official provider. See our Terms and Privacy.
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Q1. Which of the following best describes a niche marketing strategy?
A. Targeting the whole market with one standardised product
B. Targeting a small, specific segment of the market with tailored products
C. Selling only through mass-market retailers
D. Using the lowest price in the industry to win all customers
Show answer & explanation
✓ Answer: B. Targeting a small, specific segment of the market with tailored products
Niche marketing focuses resources on a small, well-defined segment with specific needs, allowing a firm to charge premium prices and build strong customer loyalty. Mass marketing instead targets the whole market with a single, standardised offering.
Q2. A firm's contribution per unit is £15 and fixed costs are £60,000. What is the break-even output in units?
A. 3,000 units
B. 4,000 units
C. 5,000 units
D. 6,000 units
Show answer & explanation
✓ Answer: B. 4,000 units
Break-even output = fixed costs ÷ contribution per unit = 60,000 ÷ 15 = 4,000 units. At this output, total contribution exactly covers fixed costs so profit is zero. A common error is dividing fixed costs by selling price instead of contribution per unit.
Q3. A factory's output rises by 10% after installing new equipment, while the number of employees stays the same but average hours worked increase by 15%. What has happened to labour productivity?
A. It has fallen, because output has grown by less than hours worked
B. It has risen, because output has grown
C. It is unchanged, because employee numbers stayed the same
D. It cannot be measured because equipment costs are unknown
Show answer & explanation
✓ Answer: A. It has fallen, because output has grown by less than hours worked
Labour productivity should be assessed relative to the input used to generate it; if measured per hour worked, output rising 10% while hours rise 15% means output per hour has actually fallen. Simply noting that output rose ignores that more hours were needed to achieve it. Productivity depends on the input-output ratio, not employee headcount alone when hours have changed.
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Who has to sit the A-Level Business (AQA)
Who needs a A-Level Business (AQA)?
Students aged 16-18 in UK schools/colleges; also private/adult candidates.
The real A-Level Business (AQA): format
How many questions are in the A-Level Business (AQA)?
The real A-Level Business (AQA) has 3 questions and lasts 360 minutes. Our mock uses 40 questions in 60 minutes.
What is the A-Level Business (AQA) pass mark?
Real exam pass mark: 85/300 raw marks (Grade E, for 2026). Our mock marks you at 24 out of 40, the threshold we mark against.
What it costs, and what a resit costs
How much does the A-Level Business (AQA) cost?
Rebooking after a fail: Only available in main summer exam series (May-June), no autumn session.
How hard is it
What is the A-Level Business (AQA) pass rate?
Real exam first-time pass rate: 97.8% (A*-E in June 2026)
Why people fail it
Why do people fail the A-Level Business (AQA)?
Writing shallow points instead of developing strong arguments, lacking depth of analysis.
Describing theory rather than applying it to context or making generic arguments.
Lack of relevant calculations or mathematical errors, and misunderstanding key concepts.
Figures for the real exam from vertexaisearch.cloud.google.com, checked October 2026. Fees and rules change, so confirm with the test provider before you book.
A-Level Business (AQA): common questions
Frequently asked
How long do you get?
The test is timed at 60 minutes. Our full mock runs on the same clock so you can practise your pacing.
Are these the real exam questions?
No. Our questions are original and written to match the current syllabus, so they give realistic practice without copying the official paper. Every answer comes with a plain-English explanation. Always confirm current rules and content with AQA.