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A-Level Business (AQA)

Marketing, finance, operations, HR, strategy. AQA board.

Pass mark 24/40 60 minutes AQA How many can I get wrong?
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Q1. Which of the following best describes a niche marketing strategy?
  • A.  Targeting the whole market with one standardised product
  • B.  Targeting a small, specific segment of the market with tailored products
  • C.  Selling only through mass-market retailers
  • D.  Using the lowest price in the industry to win all customers
Show answer & explanation
✓ Answer: B. Targeting a small, specific segment of the market with tailored products
Niche marketing focuses resources on a small, well-defined segment with specific needs, allowing a firm to charge premium prices and build strong customer loyalty. Mass marketing instead targets the whole market with a single, standardised offering.
Q2. A firm's contribution per unit is £15 and fixed costs are £60,000. What is the break-even output in units?
  • A.  3,000 units
  • B.  4,000 units
  • C.  5,000 units
  • D.  6,000 units
Show answer & explanation
✓ Answer: B. 4,000 units
Break-even output = fixed costs ÷ contribution per unit = 60,000 ÷ 15 = 4,000 units. At this output, total contribution exactly covers fixed costs so profit is zero. A common error is dividing fixed costs by selling price instead of contribution per unit.
Q3. A factory's output rises by 10% after installing new equipment, while the number of employees stays the same but average hours worked increase by 15%. What has happened to labour productivity?
  • A.  It has fallen, because output has grown by less than hours worked
  • B.  It has risen, because output has grown
  • C.  It is unchanged, because employee numbers stayed the same
  • D.  It cannot be measured because equipment costs are unknown
Show answer & explanation
✓ Answer: A. It has fallen, because output has grown by less than hours worked
Labour productivity should be assessed relative to the input used to generate it; if measured per hour worked, output rising 10% while hours rise 15% means output per hour has actually fallen. Simply noting that output rose ignores that more hours were needed to achieve it. Productivity depends on the input-output ratio, not employee headcount alone when hours have changed.
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Marketing & market research · 40
Finance & accounts · 37
Operations management · 35
Human resources · 39
Business strategy & decision-making · 35
The external environment · 36
A-Level Business (AQA) — common questions
Frequently asked
How many questions are in the A-Level Business (AQA)?
The exam has 40 questions. Every Revision Robin mock uses the same 40-question format so your practice matches the real thing.
What is the pass mark for the A-Level Business (AQA)?
You need 24 out of 40 correct to pass, which is about 60%. Our mocks mark you against this exact threshold.
How long do you get?
The test is timed at 60 minutes. Our full mock runs on the same clock so you can practise your pacing.
Are these the real exam questions?
No. Our questions are original and written to match the current syllabus, so they give realistic practice without copying the official paper. Every answer comes with a plain-English explanation. Always confirm current rules and content with AQA.